Montag, 18. März 2019
Zurück zur Übersicht

Fresh Produce Forum China launches programme

CHINA FRUIT LOGISTICA, the leading trade show for China’s fresh produce business, returns to Shanghai on 29-31 May 2019, and visitors will once again be able to access the best combination of industry information and insights on the show floor at FRESH PRODUCE FORUM CHINA, according to a press release.

FRESH PRODUCE FORUM CHINA returns with its three-track programme running over three days to offer CHINA FRUIT LOGISTICA visitors a compelling mix of high-level discussions on the hot topics, expert talks on the ‘how-to’ of the business, and video interviews on the latest industry innovations and trends.
Organised by ASIAFRUIT CHINA – ASIAFRUIT MAGAZINE’s Chinese-language service – FRESH PRODUCE FORUM CHINA takes place at CHINA FRUIT LOGISTICA, which is held at Shanghai World Expo Exhibition and Convention Center.
At FRESH PRODUCE FORUM CHINA’s Main Stage, trade show visitors can take part in a high-powered conference programme. High-profile speakers from leading domestic and international companies deliver a mix of keynote presentations, strategic insights and panel discussions on the big issues for China’s fresh fruit and vegetable business.
At the Expert Stage, visitors have the opportunity to meet industry experts and get practical insights on the best products, systems and solutions for their business in a series of workshops on packaging, marketing, technology and logistics.
Meanwhile, the Media Studio presents a third content track offering quick-fire video interviews with key figures in the business for people to access after the show.
“FRESH PRODUCE FORUM CHINA offers the expertise of around 40 curated local and international speakers providing strategic and practical insights for China’s fruit business,” said CHINA FRUIT LOGISTICA brand manager Wilfried Wollbold. “The FRESH PRODUCE FORUM CHINA conference programme is fully integrated into the trade show floor and thereby free to attend to all visitors and exhibitors.”
Headlining Day One’s programme at FRESH PRODUCE FORUM CHINA’s Main Stage is the session ‘Feeding demand: the investment landscape’. China’s agrifood business is witnessing transformative investments, led by the nation’s tech giants. Agribusiness finance experts analyse the key deals and developments across the value chain, looking at the drivers of investment and the areas investors should look out for moving forward.
Day Two at the Main Stage kicks off with a session on intellectual property (IP) varieties, which are playing an increasingly important role in the fresh produce business. Leading marketers and legal IP experts share their experience and provide advice on how to manage and market branded IP varieties.
China’s One Belt, One Road (OBOR) initiative is the focus for the opening session on Day Three, which explores the opportunities the vast project offers for China’s fresh fruit and vegetable suppliers in European markets in particular.
Marketing is a key theme for the sessions at FRESH PRODUCE FORUM CHINA’s Main Stage. As China’s food retail scene evolves, consumers are increasingly look for new shopping experiences when they shop offline. The session ‘Enhancing the fruit retail experience’ looks at some innovative technologies and campaigns to market fresh fruits and provide shoppers with value-added experiences. Other sessions look at ‘Marketing for occasions’, and at the opportunities in China for a newer generation of convenient, easy peel citrus varieties.
The Expert Stage is organised into three themed days. On Day One, industry leaders from China and the rest of the world share their expertise and insights on packaging and marketing in a series of workshops. Day Two focuses on production and technology, and Day Three on logistics and cold chain.
“China’s consumption upgrade and demand for convenience is driving unprecedented investment and development in the fresh produce business here,” said ASIAFRUIT CHINA editor Yuxin Yang. “Our FRESH PRODUCE FORUM CHINA programme covers all the key  market trends and explores the innovative technologies and solutions throughout the supply chain for companies to capitalise on this fast-developing demand. Our lively and interactive event experience connects domestic and international players, and enables them to learn more about each other, and about the business.”

Zurück zur Übersicht
Fruchthandel Magazin

Ausgabe Nr. 11/2019


Frühkartoffeln aus dem Ausland sind gesiucht wie nie — Ägypten steigt früh ein


Aktualisierte Informationen rund um Spargel

Potenzial von Beerenobst unter der Lupe

Zum E-Paper

Zur Ausgabe

Themenvorschau Magazin


Nr. Erscheint am Anzeigen-
Themen u.a.
11 15.03.2019 05.03.2019 • Beerenobst (Global Berry Congress, Rotterdam)
• Frühkartoffeln
• Spargel
• Warenkunde: Spargel
12 22.03.2019 12.03.2019 • Pilze
• Verkaufsförderung zu Ostern
• Produkte am POS: Trauben
• Warenkunde: Pilze
13 29.03.2019 19.03.2019 • Beerenobst aus Spanien
• Software-Lösungen
• Warenkunde: Nüsse - Walnüsse, Haselnüsse und Mandeln


Nr. Erscheint am Anzeigen-
Themen u.a.
14 05.04.2019 26.03.2019 • Saisonstart in Flandern
• Saatgut und Sortenentwicklung
• Produkte im Trend: Erdbeeren
15 12.04.2019 02.04.2019 • Frischepartner Niederlande, Frühjahr
• Saisonstart in Neuseeland
zum ThemenplanAnzeige buchen


HortEx Vietnam 2020

HortEx Vietnam is the first specialised exhibition and conference for Horticultural and Floricultural Production and Processing Technology in Vietnam. The sector is expected to show further growth due to strong exports and a...


Die regionale Fachmesse für den Biofachhandel


ProPak Vietnam 2019

The 23rd International Exhibition on Food Processing, Packing Technology & Equipment


ProFood Tech

The Processing Event for Food & Beverage


Empack Netherlands

The future of packaging technology


superfood asia 2018

Superfood Asia is inviting all businesses in the healthy and natural as well as halal segments to connect with leading suppliers, international brands and exciting new food businesses in these burgeoning markets through its two...


Food & Hotel Vietnam

Experiencing 8 times held extremely successful, FOOD & HOTEL VIETNAM has gradually asserted its position as a Vietnam leading-trade show for hospitality industry and become reliable destination for many leading domestic and...

alle Events ansehen
Copyright © 2019 Fruitnet Media International GmbH   DisclaimerDatenschutzSitemapAGB / WerbungAGB / AbonnementImpressum
All rights reserved, Republication or redistribution of content, including by framing or any other means, is expressly prohibited without prior written consent.