Mittwoch, 18. Oktober 2017
Zurück zur Übersicht
20.03.2017

The kiwi “Sweeki” to conquest Madrid

Foto: Origine Group

The balance of the first promotional activities for the kiwi Sweeki in MercaMadrid is very positive. Alessio Orlandi, general manager of Origine Group, is satisfied: "We are planning activity promotions for other two weekends in the wholesale of the Spanish capital market. We will be set up dedicated desks to the new premium brand of our kiwi with tasting to discover the characteristics of this high quality Italian kiwi. The reactions of consumers after the first weekend have been interest and appreciation, supported by an extensive advertising campaign in and out MercaMadrid. The target of Sweeki is to be positioned in the premium segment where only high brix batches and rigid selection of fruits can stay. And tastings have confirmed it."

Since last weekend the promotion also involved Frutería Gold Gourmet, in the prestigious Platea district (plateamadrid.com/en), in the city center of the Spanish capital (this is the Frutería link: plateamadrid.com/que-hay/gold-gourmet/).
Every Friday and Saturday in the wholesale market and in the store, are set up desks dedicated to the kiwi Sweeki with tasting to discover its features. Customers of Frutería Gold Gourmet particularly appreciated the sweetness of Sweeki, along with the refreshing and the high caliber taste.
"The final balance will be drawn at the end of promotions - concludes Orlandi - but we can already anticipate that the Spanish market, important for per capita consumption, is proving very receptive to our kiwi, whose quality is appreciated, along with the sweetness and the excellent quality / price ratio. We believe that we can grow up: the Spanish market for the kiwi is growing and the Spanish kiwi is covering only the 11 % of the demand and 89 % of kiwis are imported”.

Zurück zur Übersicht
Fruchthandel Magazin

Ausgabe Nr. 41/2017

Übersee in den Startlöchern

BRASILIEN
Normale Traubenkampagne erwartet

MANGOS UND PAPAYA

Junge Verbraucher pushen Mengen

FRANKREICH
Saison ist von Höhen und Tiefen geprägt

NIEDERLANDE
Mehrwertsteuer-Pläne beunruhigen die Branche

Zum E-Paper

Zur Ausgabe

Themenvorschau Magazin

Oktober

Nr. Erscheint am Anzeigen-
schluss
Themen u.a.
41 13.10.2017 02.10.2017 • Brasilien
• Mangos und Papayas
• Herbstprodukte aus Frankreich
42 20.10.2017 10.10.2017 • Bananen
• Avocados
• Produkte am POS: Rotkohl
• Kühllogistik-Flottenmanagement
43 27.10.2017 17.10.2017 • Citrus aus Spanien

November

Nr. Erscheint am Anzeigen-
schluss
Themen u.a.
44 03.11.2017 24.10.2017 • Saisonauftakt in Israel
• Obst und Gemüse aus der Türkei (Anfas Fresh Antalya)
• Produkte im Trend: Kürbis
45 10.11.2017 31.10.2017 • Frischepartner Niederlande, Herbst- und Wintersaison
• Kiwis aus Frankreich
• Bio- und Fairtrade-Produkte
• Tomaten von den Kanarischen Inseln
zum ThemenplanAnzeige buchen

Events

18.10.2017

Fruit Attraction 2017

International Trade Show for the Fruit and Vegetable Industry

19.10.2017

PMA Fresh Summit International Convention & Expo

More than 20,000 participants throughout the global fresh produce and floral supply chains come together as a community to learn, network, build relationships, and do business.

22.10.2017

Natexpo

… Natexpo is your Trade show! Come and meet your future suppliers and partners ! You will have three days in which to seize opportunities for business and development with 600 exhibitors from four sectors.

25.10.2017

WorldFood Ukraine 2017

The biggest professional exhibition of food products in Ukraine!

03.11.2017

ChinaFVF (China International Fruit & Vegetable Fair)

It is expected to have more than 350 exhibitors from 25 countries showing almost 1200 brands and over 500 new varieties. You will also meet the local pavilions from National Demonstration Zones for Quality Safety of Exported Food...

08.11.2017

World Banana Forum

The WBF is a permanent platform that promotes collaboration and open dialogue on challenges facing the banana industry by bringing together key stakeholders, including representatives of the global supply chain. The WBF organizes...

09.11.2017

BIOFACH INDIA

With Delhi-NCR being the home of BIOFACH INDIA, the show is located in one of the most important organic hubs in India. Organic agriculture has a tradition there.

alle Events ansehen
Copyright © 2017 Fruitnet Media International GmbH   DisclaimerDatenschutzSitemapAGB / WerbungAGB / AbonnementImpressum
All rights reserved, Republication or redistribution of content, including by framing or any other means, is expressly prohibited without prior written consent.