Rijk Zwaan: Entire Sweet Palermo® range receives ‘Taste of the Year 2021’ award

For the second year in a row, Spanish consumers have awarded Sweet Palermo, the dulce Italiano of Rijk Zwaan, with the ‘Taste of the Year’ seal of approval. After putting forward only the red variety of Sweet Palermo as a contender for the award in 2020, for 2021 we submitted our entire range: the colours red, yellow and chocolate, Rijk Zwaan said.

We are delighted to announce that all three colours were successful and may now display the ‘Taste of the Year 2021’ label, which is awarded for products that stand out on the shelves thanks to their unique and appealing flavour. The result was determined by a critical independent jury of consumers, who were impressed by the quality of Sweet Palermo compared with other varieties.

‘Taste of the Year’ is the only seal of approval based exclusively on a product’s flavour qualities, as tested by consumers. The Global Quality Group has been coordinating the award of these labels for more than 13 years in Spain and 20 years elsewhere in Europe.
Consumer prefer Sweet Palermo

A sensory study in the pepper category, carried out by ALS Global Iberia, revealed outstanding overall satisfaction regarding Sweet Palermo. This recognition is particularly valuable since ALS Global Iberia is an independent sensory analysis laboratory that works with a panel of 80 Spanish consumers who regularly buy and eat peppers.

The evaluation included the taste, appearance, aroma and texture of the entire Sweet Palermo range in the colours red, yellow and chocolate. The results of the sensory study revealed outstanding scores in terms of consumer preference and acceptance of Sweet Palermo.

“This new recognition is important for the Sweet Palermo brand as it confirms consumer trust in both the brand and the characteristic flavour and quality of our range,” says Javier García Rigol, Chain Specialist at Rijk Zwaan Ibérica.