Mittwoch, 3. März 2021
Zurück zur Übersicht
01.12.2020

Quality content to fore at ASIA FRUIT LOGISTICA ON

ASIAFRUIT CONGRESS ON kicked off with a look at how Asia’s fresh produce business has also been going digital this year. The keynote session, which attracted the most views for the event, was opened by Kantar’s retail, sales and shopper practice lead for South-East Asia, Annabel Robertson, who shared her expert insight on the digitalisation of fresh food retail across Asia, and the evolution of digital routes to market during the pandemic.

According to Robertson, Covid-19 has added fuel to a retail segment already exploding in Asia, with an estimated 185m households in the region buying groceries via e-commerce platforms for the first time this year.
It’s not all doom and gloom for physical retail, according to Robertson, who pointed out that online retail still only makes up a small percentage of the overall grocery market in South-East Asia.
She also underlined the strength of omnichannel retail in Asia, with many of the region’s leading e-commerce platforms investing in developing a physical retail presence.
The session also looked at how digitisation of the supply chain can deliver end-to-end transparency. In an interview with Fruitnet’s managing director Chris White, DiMuto chief executive Gary Loh explained how his company is using blockchain technology to solve many of the issues in today’s fresh produce supply chain.
The company’s innovative solution assigns an independent digital identity to each piece of fruit in a consignment. The digital identity not only provides suppliers and their customers with traceability throughout the supply chain, it also caters to a growing interest in food provenance among end consumers. DiMuto’s solution allows shoppers to view the product's key supply chain data by simply scanning a QR code on their mobile phones.
“We’re trying to make the world more connected and close the loop between the farmer and the consumer,” Loh said.
Visitors also took advantage of the extensive information opportunities on offer at ASIA FRUIT LOGISTICA ON’s daily online hall forums running from 18-20 November.
 
ASIAFRUIT BUSINESS FORUM
ASIAFRUIT BUSINESS FORUM offered visitors practical advice and takeaway messages for managing their business with a three-track programme. Sessions on day one were themed around 'The Supplier', day two turned the focus on ‘The Consumer’ while day three featured a special event from Global Women Fresh.
The opening session to ASIAFRUIT BUSINESS FORUM, which looked out how seed breeding specialist Syngenta is shaping the future of varietal development, attracted the most views. Ged Sippel, the company’s head of vegetables seeds for Japan, Taiwan, South Korea & Australasia, provided a fascinating insight into the process behind innovation in seed development.
“The value chain is ultimately what it’s all about, from an R&D perspective right through to getting consumer approval,” said Sippel. “All value chain members must benefit from each R&D outcome. We’re dedicated to not only looking at the ground level – the R&D level – but also what supports consumer interests and bringing those innovations forward.”
 
SMART HORTICULTURE ASIA
SMART HORTICULTURE ASIA focused on opportunities for high-tech horticulture, with day one focusing on ‘Vertical Farming’, day two themed around ‘Autonomous Growing and Robotic Harvesting’ and day three dedicated to ‘Data-Driven Supply Chains’.
Day one’s sessions on 'Vertical Farming' attracted the most views for the forum. The five sessions brought together expertise from all over the world, and chair of Smart Horticulture Asia, Harrij Schmeitz opened the first day suggesting that vertical farming has the potential to not just change but completely disrupt the way fresh produce is consumed.
Exemplifying the potential change this sector could bring to the fresh produce industry was Ard van de Kreeke, chief executive of Netherlands-based Growx.
Van de Kreeke detailed the start-up’s unique, fully automated operations and discussed the wider industry and his view that vertical farming is at a “tipping point”.
 
COOL LOGISTICS ASIA
COOL LOGISTICS ASIA spotlighted key developments and trends in perishable logistics and cold chain management. ‘Transport Capacity’ was the headline theme on day one, while day two examined ‘New Opportunities and Logistics Solutions for Perishables’, and the programme wrapped up on day three with a session on the impact of technology and e-commerce on the logistics sector. Sessions on 'Transport Capacity' polled the highest number of views at the forum. Keynote speaker André Simha, global chief digital and information officer at Mediterranean Shipping Company (MSC), discussed what it means to move cargo in the digital age. In his presentation, Simha extolled the importance of collaboration across the industry as a key factor in the future of refrigerated transport.
“The three main challenges we have…are volumes, changing the game, and the fact it’s not just about containers,” he told attendees. “How can we continue to feed the world in a smarter and fairer manner? As an industry we have two options – each of us can go about it on our own, or we can do it together.
“If we do it on our own, we will all invest substantial amount of money in people, and in the end our customers will not reap the benefits,” he continued. “If we do it together, we can share some of the costs and research, and ensure we give our customers a solution on time.”
He acknowledged that it could be difficult for some to invest in digitalisation, but warned that only mass adoption of digital practices throughout the business would make it accessible to everyone.

NATIONAL CAMPAIGN TRACKS
As well as the curated content at ASIA FRUIT LOGISTICA ON, exhibitors presented their own videos, showcases and seminars.
Peru was the Official Partner Country to ASIA FRUIT LOGISTICA ON, with export promotion agency PromPeru promoting its ‘Superfoods from Peru’ campaign via an online cooking demonstration and other activities.
Hort Innovation spearheaded Australia’s presence under the Taste Australia National Campaign Track, which attracted much attention.
“The Taste Australia track offered an array of media to suit all audiences,” said Hort Innovation’s international brand manager, Laura Davies. “The programmes included showcasing our key export commodities through the Taste Australia retail marketing programme and providing highlight reels of our exhibiting Australian exporters. We were also able to leverage our partnership with Austrade by offering an ASEAN market insights webinar delivered by Amelia Walsh, Austrade’s trade and investment commissioner – Singapore.”
Italy and France also hosted National Campaign Tracks under the ‘European Art of Taste’ and ‘European Rendez-Vous’ banners respectively.
ASIA FRUIT LOGISTICA ON’s content streams remain available to view on-demand at the ASIA FRUIT LOGISTICA ON platform until 5 December. This includes sessions from ASIAFRUIT CONGRESS ON and the online hall forums ASIAFRUIT BUSINESS FORUM, SMART HORTICULTURE ASIA and COOL LOGISTICS ASIA.

Zurück zur Übersicht
Fruchthandel Magazin

Ausgabe Nr. 7/8 2021

SPANIEN: NEUE ERDBEER-SORTEN SOLLEN
BISHERIGES ANGEBOT BEREICHERN

Global Tomato Congress:
Tomaten-Branche
wirft
einen Blick in die Zukunft

PERSONELLES
Ralph Fischer geht in den Ruhestand

FOODSCOUT
Yakon — die unbekannte Süße

Zum E-Paper

Zur Ausgabe

Themenvorschau Magazin

Februar

Nr. Erscheint am Anzeigen-
schluss
Themen u.a.
7/8 26.02.2021 16.02.2021 • Tomaten (Global Tomato Congress)
• Salat
• Tropische Melonen
• Erdbeeren aus Spanien
• Produkte am POS: Champignons

März

Nr. Erscheint am Anzeigen-
schluss
Themen u.a.
9 06.03.2021 17.02.2021 • SPECIAL: 5.000ste Ausgabe - Zukunftstrends in Produktion, Handel und Konsum
10 12.03.2021 02.03.2021 • Beerenobst
• Spargel
• Produkte im Trend: Zucchini
11 19.03.2021 09.03.2021 • Pilze
• Frühkartoffeln
• Produkte am POS: Kiwis
12 26.03.2021 16.03.2021 • Digitale Technologien, Warenwirtschaftssysteme
• Europäische Gewächshausprodukte (Gurken, Paprika, Tomaten, Auberginen)
• Frischeprodukte aus Griechenland (Freskon, Tessaloniki)
zum ThemenplanAnzeige buchen

Events

16.03.2021

Global Tomato Congress

The annual meeting point for leading players in the global tomato business

22.03.2021

ISH 2021 Digital

Leitmesse für Gebäudetechnik, Energietechnik, Klimatechnik & erneuerbare Energien

20.04.2021

ColdChain Poland

4th International Exhibition For Cold Chain & Temperature Controlled Logistics

20.04.2021

WorldFood Poland

WorldFood Poland provides a platform to connect and conduct business with over 6,800 food and beverages industry buyers operating in Eastern Europe. The event brings together the region's distributors, retailers, manufacturers...

22.04.2021

Fresh Produce India DIGITAL

DISCOVER NEW OPPORTUNITIES IN 2021 Join us for FRESH PRODUCE INDIA live event on Thursday 22 April 2021 and learn about fresh opportunities for imported fruits, and how online channels provide new and exciting consumer-direct...

22.04.2021

Freskon

FRESKON Fresh Fruit and Vegetable Trade Event has been the focus of developments in the fresh produce sector for the last six years, making it the largest meeting of producers and international retail groups, and domestic and...

25.04.2021

BioOst

Die regionale Fachmesse für den Biofachhandel

alle Events ansehen
Copyright © 2021 Fruitnet Media International GmbH   DisclaimerDatenschutzSitemapAGB / WerbungAGB / AbonnementImpressum
All rights reserved, Republication or redistribution of content, including by framing or any other means, is expressly prohibited without prior written consent.