Freitag, 24. März 2017
Zurück zur Übersicht

The kiwi “Sweeki” to conquest Madrid

Foto: Origine Group

The balance of the first promotional activities for the kiwi Sweeki in MercaMadrid is very positive. Alessio Orlandi, general manager of Origine Group, is satisfied: "We are planning activity promotions for other two weekends in the wholesale of the Spanish capital market. We will be set up dedicated desks to the new premium brand of our kiwi with tasting to discover the characteristics of this high quality Italian kiwi. The reactions of consumers after the first weekend have been interest and appreciation, supported by an extensive advertising campaign in and out MercaMadrid. The target of Sweeki is to be positioned in the premium segment where only high brix batches and rigid selection of fruits can stay. And tastings have confirmed it."

Since last weekend the promotion also involved Frutería Gold Gourmet, in the prestigious Platea district (, in the city center of the Spanish capital (this is the Frutería link:
Every Friday and Saturday in the wholesale market and in the store, are set up desks dedicated to the kiwi Sweeki with tasting to discover its features. Customers of Frutería Gold Gourmet particularly appreciated the sweetness of Sweeki, along with the refreshing and the high caliber taste.
"The final balance will be drawn at the end of promotions - concludes Orlandi - but we can already anticipate that the Spanish market, important for per capita consumption, is proving very receptive to our kiwi, whose quality is appreciated, along with the sweetness and the excellent quality / price ratio. We believe that we can grow up: the Spanish market for the kiwi is growing and the Spanish kiwi is covering only the 11 % of the demand and 89 % of kiwis are imported”.

Zurück zur Übersicht
Fruchthandel Magazin

Ausgabe Nr. 12/2017


Lieferkette und Verbraucher profitieren von nachhaltiger Produktion

Maßgeschneiderte Lösungen für Anwender

Mit Obst und Gemüse neu profilieren

Zum E-Paper

Zur Ausgabe

Themenvorschau Magazin


Nr. Erscheint am Anzeigen-
Themen u.a.
12 24.03.2017 14.03.2017 • Pilze
• Software-Lösungen
13 31.03.2017 21.03.2017 • Handel mit Osteuropa


Nr. Erscheint am Anzeigen-
Themen u.a.
14 07.04.2017 28.03.2017 • Beerenobst aus Spanien
• Saatgut und Sortenentwicklung
15 15.04.2017 04.04.2017 • Frischepartner Niederlande, Frühjahr
• Saisonstart in Neuseeland
16 21.04.2017 11.04.2017 • Saisonstart in Flandern
• Sortierung und Verpackung (Interpack, Düsseldorf, 04.-10.05.2017)
zum ThemenplanAnzeige buchen




Die regionale Fachmesse für den Biofachhandel


Global Berry Congress

Sustainable growth in the fresh berry category is critical for the future of the sector. The Global Berry Congress brings together 400+ of the sector's key players to discuss future opportunities.


WorldFood + Agroworld Uzbekistan

16th International exhibition for the food & drinks industry


Natural & Organic Products Europe

Europe's leading natural business event: Packed full of innovation and new trends, the seminars, Keynotes and demo sessions will inspire, educate and excite to give you fresh ideas.


ProFood Tech

The Food & Beverage Processing Event



Fachmesse für Verpackungstechnik



Die regionale Fachmesse für den Biofachhandel

alle Events ansehen
Copyright © 2017 Fruitnet Media International GmbH   DisclaimerDatenschutzSitemapAGB / WerbungAGB / AbonnementImpressum
All rights reserved, Republication or redistribution of content, including by framing or any other means, is expressly prohibited without prior written consent.